northeast-100

Northeast Animal Shelter

The Northeast Animal Shelter is a no-kill animal shelter based in Salem, Massachusetts. Their mission is to make sure that every animal that comes through their shelter finds their forever home. However, they hardly had any advertising in place, and the little amount of advertising they did have was not effective in conveying their mission and message. This project was intended to give the Northeast Animal Shelter print and digital advertising pieces that would help them get more people to adopt, volunteer, or donate.